Hello everyone today I’m talking about some UX laws or Principles to increase user interaction with your product through usability, accessibility, and desirability. Sometimes designers do these mistakes unknowingly or maybe the product designer or the product manager or sometimes CEO also tells the designer to do these things without considering the designer’s point and later it becomes a mistake, these things happens generally in our field and the reason behind this is because every people think that they can also do design it’s not a tough job and doesn't give much importance to us, some small or big company doesn’t think that they maybe need some good designer. UI/UX or Graphic designing field is an underrated field where every normal people think that they know design and try to command us like trying to do this and not that. So, I’m not going into deep discussion.
Moving forward to the laws of UX —
Laws of UX is a collection of best practices that designers can consider when building user interfaces.
law is the Aesthetic-usability effect — the definition is “Users often perceive aesthetically pleasing design as a design that’s more usable.” It means that when the interface is aesthetically appealing to the user the minor functionality problems that the user can neglect but not major. Beautiful-looking products are less preferred than usable ones. The best suitable example is a lot of people have a strong affection for their cars. Some go as far as to name their cars and treat them like pets. They love their pets as their children, even if they have one or two flaws.
Fitts’s law — The definition is “The time to acquire a target is a function of the distance to and size of the target.” It means Touch targets should be large enough for users to accurately select them. Touch targets should have ample spacing between them and also Touch targets should be placed in areas of an interface that allow them to be easily acquired. For example — this law influenced the convention of making interactive buttons large (especially on finger-operated mobile devices) — smaller buttons are more difficult (and time-consuming) to click.
Hick’s law — “The time it takes to make a decision increases with the number and complexity of choices.” which means that when the number of choices is maximum to the user it takes more time to make a decision. For example — one experiment showed that customers were more likely to purchase jars of a jam when there were six flavors displayed than when there were 24 flavors because making the difficult decision when there were too many flavors deterred potential buyers.
Jakob’s law — “Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.” it means the use of familiar patterns in design, to facilitate better user experience. Sometimes your urge to create something unique and fancy might hamper the user experience simply because the user is not familiar with it. For example — Any e-commerce website would also be a practical case of this law. Information about the best deals, names of products and their price, the purchase option, and shopping cart. If you are ever going to set up e-commerce, the smartest option is to follow the structure of a similar eCommerce site.
Miller’s law — “The average person can only keep 7 (plus or minus 2) items in their working memory.” It means that the human has short-term memory capabilities which tell us to provide a limited amount of information for website visitors. For example — to help someone memorize a phone number (+12628335746), you can break it up into smaller chunks (+1–262–833–57–46). It’s much easier to scan and remember the second version than the first one because it’s easier to memorize smaller parts.
There are more than 5 laws for UX to understand complete UX design. Thanks for the read.
